I'M A MOTHER. FORMER CORPORATE CLIMBER. PASSIONATE ABOUT NUTRITION AND HOLISTIC HEALTH.
I’m the first to admit burnout and sleep deprivation is not fun. I've been through both.
In my years of juggling being a mother and working, I learnt that when you don’t make time to rest, your body decides when to rest for you — usually at a pretty inconvenient time. Safe to say, I fell off that ladder fast.
Our Founder
My journey
I'm a mother of two who was working 16 hours a day, struggling to fall asleep, and developing a pretty toxic relationship (with my inbox). It didn’t just impact me mentally, but physically too.
I wasn’t able to relax (even mid-bubble bath), because I was in a constant state of stress. Fight or flight? My body chose both.
I finally took time off to recover, which allowed me the space to dream of a better mental and physical state.
My solo health journey soon became a bigger one with an unwavering mission: help other women avoid what I went through.
We're here to challenge the idea that feeling exhausted is the norm; you deserve to thrive (not just survive) your daily life.
So, what is the Tenth?
Vitamins, minerals & herbs for a sunnier state of mind.
A destination to cultivate the lighter side of life. Not an escape from reality — no, we’re very much a part of it — but something complementary, that helps us accept all of it: the ebbs and flows, the ups and downs, the light and dark. I believe that’s what makes up life. But sometimes when life falls out of balance; we fall out of balance, too.
Starting with evidence-based ingredients to help us find our flow — they holistically complement our attempts at a healthier, albeit chaotic, lifestyle.
What’s next for me? Let's see, for now, I’m here and I’m excited to share my story — if it helps 100,000 people or even just one person, it's been all worth it.
Lots of love,
Frida xx
Mother & Founder
Master of Science [Helsinki, Finland] | Integrative Nutrition [New York, USA]
It is possible to experience a calm, energized and revitalized state again.
